Small business owners often intend to take their business to the European market, but don’t know where to start. Sometimes they have even hired in Europe or established a distribution network, but are still not generating the revenue they expect. This book outlines a proven 4-step methodology to fast-track sales in Europe and reach that first million euros in sales. It enables companies to understand where things might go wrong, and learn how they can put their business on the right track.

Are you planning to take your business to Europe but don’t know where to start?

Have you hired in Europe or established a distributor but are still not generating the revenue you expect?

Are your products available in Europe but you’re not meeting your sales target?

Whatever stage you are at in the European market, this book will help you recognise and understand where things might go wrong and learn how you can put your business on the right track. With a proven 4-step methodology, this book helps small businesses fast-track their sales in Europe and reach that first million euros in sales.

Small business owners often intend to take their business to the European market, but don’t know where to start. Sometimes they have even hired in Europe or established a distribution network, but are still not generating the revenue they expect. This boom outlines a proven 4-step methodology, to fast-track sales in Europe and reach that first million euros in sales. It enables companies to understand where things might go wrong, and learn how they can put their business on the right track.

The methodology outlined is based on 7 mission-critical pillars that every business needs to consider when entering the European market. The last chapter of the book wraps these up in a powerful 4-step process to follow to maximise sales and de-risk every step. This book will also show you how to scale beyond the magic million. Christelle shares real-life examples and stories, making The 4 Steps to Generate Your First Million Euros in Sales lively and easy to read. It is also full of templates, tools and illustrations, making it a ready-to-use tool that can accompany your business on your export journey to Europe